Why They Keep Knocking: A Study of Motivation and Lifelong Learning among Jehovah’s Witnesses in Ghana

This study explores the motivational and learning experiences of Jehovah’s Witnesses engaged in door-to-door preaching in Ghana. While Jehovah's Witnesses' beliefs and organization are well-documented, there is limited understanding of the internal motivations and educational methods that sustain their long-term commitment to evangelism. Addressing this gap, the study draws on Self-Determination Theory (SDT) and Communities of Practice (CoP) to examine how intrinsic motivation, personal agency, communal support, and identity formation contribute to lifelong learning within a religious context. Using a qualitative research design, data were collected through semi-structured interviews with 15 active members across multiple regions in Ghana. Thematic analysis revealed seven interrelated themes, including spiritual fulfillment, autonomy, skill development, mentorship, and resilience. Despite facing social resistance and emotional challenges, participants demonstrated strong internal motivation and a deep sense of belonging within their faith community. The findings highlight the role of religious communities as informal learning environments that foster personal growth, social cohesion, and psychological resilience. The study recommends that faith-based organisation strengthen mentorship and training structures to support spiritual and personal development and that educators and policymakers recognise the educational value of religious participation.