TY - JOUR
T1 - Understanding trust on social networking sites among tertiary students
T2 - An empirical study in Ghana
AU - Koranteng, Felix Nti
AU - Wiafe, Isaac
AU - Katsriku, Ferdinand Apietu
AU - Apau, Richard
N1 - Publisher Copyright:
© 2019, Felix Nti Koranteng, Isaac Wiafe, Ferdinand Apietu Katsriku and Richard Apau.
PY - 2023/6/9
Y1 - 2023/6/9
N2 - User trust in social networking sites (SNS) has become an important issue in SNS discussions. This is because of its impact on knowledge sharing, social commerce, social interaction, among many others. However, information systems researchers have primarily explored the benefits of trust with little attention to its antecedents. In an attempt to address this knowledge gap, this study proposed a model that investigated the factors that promote trust among SNS users. Data was gathered from voluntary respondents using a questionnaire. A PLS-SEM analysis of 912 valid responses suggested that Norm of Reciprocity, Social Interaction Ties and Identification are significant factors that encourage Trust among SNS users. Shared Language was also identified to have impact on Norm of Reciprocity, Social Interaction Ties and Identification. The results of the study provide significant theoretical and practical contributions. They bridge the knowledge gap regarding the formation of Trust on SNS. The model evaluated explains 49.6% of the variance in Trust and thus suitable for analyzing the antecedents of Trust on SNS. Furthermore, with the significance of Identification, Social Interaction Ties and Norm of Reciprocity on Trust, SNS developers are tasked to offer SNS features that proliferate the formation of these factors as well as shared interpretations.
AB - User trust in social networking sites (SNS) has become an important issue in SNS discussions. This is because of its impact on knowledge sharing, social commerce, social interaction, among many others. However, information systems researchers have primarily explored the benefits of trust with little attention to its antecedents. In an attempt to address this knowledge gap, this study proposed a model that investigated the factors that promote trust among SNS users. Data was gathered from voluntary respondents using a questionnaire. A PLS-SEM analysis of 912 valid responses suggested that Norm of Reciprocity, Social Interaction Ties and Identification are significant factors that encourage Trust among SNS users. Shared Language was also identified to have impact on Norm of Reciprocity, Social Interaction Ties and Identification. The results of the study provide significant theoretical and practical contributions. They bridge the knowledge gap regarding the formation of Trust on SNS. The model evaluated explains 49.6% of the variance in Trust and thus suitable for analyzing the antecedents of Trust on SNS. Furthermore, with the significance of Identification, Social Interaction Ties and Norm of Reciprocity on Trust, SNS developers are tasked to offer SNS features that proliferate the formation of these factors as well as shared interpretations.
KW - Shared language
KW - Social Network Trust
KW - Social capital
KW - Social networking sites
KW - Trust
UR - http://www.scopus.com/inward/record.url?scp=85070541917&partnerID=8YFLogxK
U2 - 10.1016/j.aci.2019.07.003
DO - 10.1016/j.aci.2019.07.003
M3 - Article
AN - SCOPUS:85070541917
SN - 2634-1964
VL - 19
SP - 209
EP - 225
JO - Applied Computing and Informatics
JF - Applied Computing and Informatics
IS - 3-4
ER -