Training the marketers for implementing new marketing strategy: A case from the University of Ghana

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Understanding the Higher Education Market in Africa
Publisher	Taylor and Francis Inc.
Pages	217-240
Number of pages	24
ISBN (Electronic)	9781000048209
ISBN (Print)	9780367344382
Publication status	Published - 6 Mar 2020
Externally published	Yes

Cite this

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title = "Training the marketers for implementing new marketing strategy: A case from the University of Ghana",

author = "John Boateng",

year = "2020",

month = mar,

day = "6",

language = "English",

isbn = "9780367344382",

pages = "217--240",

booktitle = "Understanding the Higher Education Market in Africa",

publisher = "Taylor and Francis Inc.",

}

TY - CHAP

T1 - Training the marketers for implementing new marketing strategy

T2 - A case from the University of Ghana

AU - Boateng, John

PY - 2020/3/6

Y1 - 2020/3/6

UR - https://www.scopus.com/pages/publications/85105973042

M3 - Chapter

AN - SCOPUS:85105973042

SN - 9780367344382

SP - 217

EP - 240

BT - Understanding the Higher Education Market in Africa

PB - Taylor and Francis Inc.

ER -