Original language | English |
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Title of host publication | Understanding the Higher Education Market in Africa |
Publisher | Taylor and Francis Inc. |
Pages | 217-240 |
Number of pages | 24 |
ISBN (Electronic) | 9781000048209 |
ISBN (Print) | 9780367344382 |
Publication status | Published - 6 Mar 2020 |
Externally published | Yes |
Training the marketers for implementing new marketing strategy: A case from the University of Ghana
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review