Training the marketers for implementing new marketing strategy: A case from the University of Ghana

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationUnderstanding the Higher Education Market in Africa
PublisherTaylor and Francis Inc.
Pages217-240
Number of pages24
ISBN (Electronic)9781000048209
ISBN (Print)9780367344382
Publication statusPublished - 6 Mar 2020
Externally publishedYes

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