TY - JOUR
T1 - Tourists satisfaction in destination selection determinants and revisit intentions; perspectives from Ghana
AU - Braimah, Stephen Mahama
AU - Solomon, Emmanuel Nii Ayi
AU - Hinson, Robert Ebo
N1 - Publisher Copyright:
© 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
PY - 2024
Y1 - 2024
N2 - This paper aimed to investigate destination selection determinants and revisit intentions of international leisure tourists to southern Ghana. It tested the direct paths between destination selection determinants and revisit intention, and investigated the moderating role of satisfaction in the link between the destination selection determinants and revisit intentions. The paper used a structured questionnaire to gather data from 284 respondents. Tourist sites were purposively selected for the survey to collect data from international leisure tourists. The study’s results revealed a significant and positive relationship between destination selection determinants and revisit intentions. However, the dissection of the destination selection determinants’ constructs into individual components revealed that education/learning and ego enhancement are significant predictors of tourist revisit intentions. Overall, the study contributes to the tourism literature by demonstrating how the destination selection determinants are strengthened by the moderating effect of satisfaction. The study’s implications are pertinent as it reinforces the importance of destination marketing and economic variables as determinants of destination choice. Theoretical contributions arise for scholars, and practical implications are presented for service providers and stakeholders within the tourism sector, particularly, those in southern Ghana.
AB - This paper aimed to investigate destination selection determinants and revisit intentions of international leisure tourists to southern Ghana. It tested the direct paths between destination selection determinants and revisit intention, and investigated the moderating role of satisfaction in the link between the destination selection determinants and revisit intentions. The paper used a structured questionnaire to gather data from 284 respondents. Tourist sites were purposively selected for the survey to collect data from international leisure tourists. The study’s results revealed a significant and positive relationship between destination selection determinants and revisit intentions. However, the dissection of the destination selection determinants’ constructs into individual components revealed that education/learning and ego enhancement are significant predictors of tourist revisit intentions. Overall, the study contributes to the tourism literature by demonstrating how the destination selection determinants are strengthened by the moderating effect of satisfaction. The study’s implications are pertinent as it reinforces the importance of destination marketing and economic variables as determinants of destination choice. Theoretical contributions arise for scholars, and practical implications are presented for service providers and stakeholders within the tourism sector, particularly, those in southern Ghana.
KW - Hospitality
KW - Information Technology
KW - Pier Luigi Sacco, Humanities, IULM University, Milano, Italy
KW - Tourism
KW - Tourism destination marketing
KW - destination management organizations
KW - destination marketing strategy
KW - destination selection determinants
KW - ghana tourism authority
KW - revisit intention
KW - tourists satisfaction
UR - http://www.scopus.com/inward/record.url?scp=85185975812&partnerID=8YFLogxK
U2 - 10.1080/23311886.2024.2318864
DO - 10.1080/23311886.2024.2318864
M3 - Article
AN - SCOPUS:85185975812
SN - 2331-1886
VL - 10
JO - Cogent Social Sciences
JF - Cogent Social Sciences
IS - 1
M1 - 2318864
ER -