Theorizing and Collecting Data on AI-Content Creators

Zelda Arku; Jefferson Seyanya Seneadza; Desmond Kwadjo Kumi; Obed Kwame Adzaku Penu; Richard Boateng

doi:10.4324/9781003595717-3

Theorizing and Collecting Data on AI-Content Creators

Zelda Arku, Jefferson Seyanya Seneadza, Desmond Kwadjo Kumi, Obed Kwame Adzaku Penu, Richard Boateng

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The previous chapter presented a comprehensive analysis of AI’s role in content creation, identifying key themes and stages in the creative process, including strategy formulation, production, review, publishing, promotion, analysis, and consumer engagement. It highlights AI’s capacity to enhance productivity, creativity, and personalization while acknowledging the challenges associated with its integration. Building on these insights and using the motivation–opportunity–ability (MOA) framework, this chapter delves into the theoretical underpinnings and data collection instruments needed to investigate AI’s influence on content creation. The research aims to provide a nuanced understanding of how content creators can leverage AI technologies to optimize their creative processes and monetize their efforts effectively.

Original language	English
Title of host publication	AI and the Creative Economy
Subtitle of host publication	Transforming Content Creation and Influencer Entrepreneurship
Publisher	Taylor and Francis
Pages	63-76
Number of pages	14
ISBN (Electronic)	9781040332559
ISBN (Print)	9781032978413
DOIs	https://doi.org/10.4324/9781003595717-3
Publication status	Published - 1 Jan 2025
Externally published	Yes

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10.4324/9781003595717-3

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AU - Boateng, Richard

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AB - The previous chapter presented a comprehensive analysis of AI’s role in content creation, identifying key themes and stages in the creative process, including strategy formulation, production, review, publishing, promotion, analysis, and consumer engagement. It highlights AI’s capacity to enhance productivity, creativity, and personalization while acknowledging the challenges associated with its integration. Building on these insights and using the motivation–opportunity–ability (MOA) framework, this chapter delves into the theoretical underpinnings and data collection instruments needed to investigate AI’s influence on content creation. The research aims to provide a nuanced understanding of how content creators can leverage AI technologies to optimize their creative processes and monetize their efforts effectively.

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Theorizing and Collecting Data on AI-Content Creators

Abstract

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