TY - JOUR
T1 - The role of usability, aesthetics, usefulness and primary task support in predicting the perceived credibility of academic social networking sites
AU - Koranteng, Felix Nti
AU - Ham, Jaap
AU - Wiafe, Isaac
AU - Matzat, Uwe
N1 - Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2022
Y1 - 2022
N2 - With technology being ubiquitous in our daily lives, it is crucial to understand the factors that influence their perceived credibility. In the current research, we focus on the design of Academic Social Networking Sites (ASNSs). In order to facilitate continuous adoption and use of ASNSs, it is important to understand the factors that determine their Perceived Credibility. Using the Persuasive System Design (PSD) framework as a foundation, the study investigated which of these four key constructs (i.e. Perceived Aesthetics, Perceived Usability, Perceived Usefulness and Perceived Primary Task Support) are the most relevant determinants of the Perceived Credibility of ASNSs. In an online survey, the current research assessed this research model. The results of Partial Least Square analyses confirmed that Perceived Aesthetics, Perceived Usefulness and Perceived Primary Task Support are determinants of Perceived Credibility but provided no evidence for Perceived Usability as a determinant. Moreover, the results showed that Perceived Primary Task Support was the most relevant determinant of Perceived Credibility. Implications of these findings are discussed.
AB - With technology being ubiquitous in our daily lives, it is crucial to understand the factors that influence their perceived credibility. In the current research, we focus on the design of Academic Social Networking Sites (ASNSs). In order to facilitate continuous adoption and use of ASNSs, it is important to understand the factors that determine their Perceived Credibility. Using the Persuasive System Design (PSD) framework as a foundation, the study investigated which of these four key constructs (i.e. Perceived Aesthetics, Perceived Usability, Perceived Usefulness and Perceived Primary Task Support) are the most relevant determinants of the Perceived Credibility of ASNSs. In an online survey, the current research assessed this research model. The results of Partial Least Square analyses confirmed that Perceived Aesthetics, Perceived Usefulness and Perceived Primary Task Support are determinants of Perceived Credibility but provided no evidence for Perceived Usability as a determinant. Moreover, the results showed that Perceived Primary Task Support was the most relevant determinant of Perceived Credibility. Implications of these findings are discussed.
KW - Perceived credibility
KW - academic social networking sites
KW - persuasive system design
UR - http://www.scopus.com/inward/record.url?scp=85121368454&partnerID=8YFLogxK
U2 - 10.1080/0144929X.2021.2009570
DO - 10.1080/0144929X.2021.2009570
M3 - Article
AN - SCOPUS:85121368454
SN - 0144-929X
VL - 41
SP - 3617
EP - 3632
JO - Behaviour and Information Technology
JF - Behaviour and Information Technology
IS - 16
ER -