The moderating role of state regulation on stakeholder market orientation and sustainability performance at tourism destinations

Ernest Kafui Kwasi Tsetse, Mahmoud Abdulai Mahmoud, Elikem Chosniel Ocloo, Emmanuel Kofi Agbesi

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

Using a survey method, the study used responses from 313 Ghanaian tourism businesses in selected regions and the PLS-SEM in analysing the data. The study established that ecological regulation significantly moderates the StMO-SP relationship while political regulation negatively moderates the StMO-SP nexus. State regulations significantly influence Stakeholder market orientation and sustainability performance at tourism destinations. The study recommends that tourism managers and planners be cognisant with state regulation requirements in fashioning and implementing their StMO-SP strategies. Tourism destination managers and planners who are involved in using StMO in improving sustainability management practices to take into account the role of key stakeholders in fashioning and implementing their sustainability strategies. Future research directions have been discussed.

Original languageEnglish
Title of host publicationTechnological Innovation Driving Sustainable Entrepreneurial Growth in Developing Nations
PublisherIGI Global
Pages329-349
Number of pages21
ISBN (Electronic)9781668498453
ISBN (Print)9781668498439
DOIs
Publication statusPublished - 11 Sep 2023

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