The Interplay Between Privacy, Trust and Self-disclosure on Social Networking Sites

Eli Fianu, Kwame Simpe Ofori, Richard Boateng, George Oppong Appiagyei Ampong

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

7 Citations (Scopus)

Abstract

Social Networking Sites (SNSs) have become an essential part of the daily lives of billions of people worldwide. Because SNS service providers use a revenue model that relies on data licensing (selling of user data), they share user data with other parties such as government institutions and private businesses. Sharing of user data to third parties raises several privacy concerns. Apart from privacy issues emanating from SNSs sharing user information with third parties, privacy issues may also emanate from users sharing information with SNS members. This study is motivated by the researchers’ interest in investigating self-disclosure amongst Ghanaians especially from the perspective of privacy and trust primarily because of recent reports of revenge pornography and other self-disclosure related privacy violations on SNSs in Ghana. A survey was conducted on 523 students from three private universities in Ghana. Out of the 523 questionnaires administered, 452 were validated for analysis. Data collected from the survey was analyzed using the Partial Least Square approach to Structural Equation Modeling (PLS-SEM) performed on SmartPLS Version 3. Results of the study show that privacy awareness, privacy invasion experience, and privacy-seeking behavior have a significant effect on trust in SNS members. Privacy concern was found not to have a significant effect on trust in SNS members. Privacy awareness, privacy concerns, privacy invasion experience, and privacy-seeking behavior were found to have a significant effect on trust in the SNS service provider. Trust in SNS members and trust in the SNS service provider were found to have a significant effect on SNS self-disclosure. Theoretical and practical implications of the study are also discussed.

Original languageEnglish
Title of host publicationICT Unbounded, Social Impact of Bright ICT Adoption - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2019, Proceedings
EditorsYogesh Dwivedi, Emmanuel Ayaburi, Richard Boateng, John Effah
PublisherSpringer Science and Business Media, LLC
Pages382-401
Number of pages20
ISBN (Print)9783030206703
DOIs
Publication statusPublished - 2019
Externally publishedYes
EventIFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2019 - Accra
Duration: 21 Jun 201922 Jun 2019

Publication series

NameIFIP Advances in Information and Communication Technology
Volume558
ISSN (Print)1868-4238
ISSN (Electronic)1868-422X

Conference

ConferenceIFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2019
Country/TerritoryGhana
CityAccra
Period21/06/1922/06/19

Keywords

  • Privacy
  • Self-disclosure
  • Social Networking Sites
  • Structural Equation Modelling
  • Trust

Fingerprint

Dive into the research topics of 'The Interplay Between Privacy, Trust and Self-disclosure on Social Networking Sites'. Together they form a unique fingerprint.

Cite this