TY - GEN
T1 - The Interplay Between Privacy, Trust and Self-disclosure on Social Networking Sites
AU - Fianu, Eli
AU - Ofori, Kwame Simpe
AU - Boateng, Richard
AU - Ampong, George Oppong Appiagyei
N1 - Publisher Copyright:
© 2019, IFIP International Federation for Information Processing.
PY - 2019
Y1 - 2019
N2 - Social Networking Sites (SNSs) have become an essential part of the daily lives of billions of people worldwide. Because SNS service providers use a revenue model that relies on data licensing (selling of user data), they share user data with other parties such as government institutions and private businesses. Sharing of user data to third parties raises several privacy concerns. Apart from privacy issues emanating from SNSs sharing user information with third parties, privacy issues may also emanate from users sharing information with SNS members. This study is motivated by the researchers’ interest in investigating self-disclosure amongst Ghanaians especially from the perspective of privacy and trust primarily because of recent reports of revenge pornography and other self-disclosure related privacy violations on SNSs in Ghana. A survey was conducted on 523 students from three private universities in Ghana. Out of the 523 questionnaires administered, 452 were validated for analysis. Data collected from the survey was analyzed using the Partial Least Square approach to Structural Equation Modeling (PLS-SEM) performed on SmartPLS Version 3. Results of the study show that privacy awareness, privacy invasion experience, and privacy-seeking behavior have a significant effect on trust in SNS members. Privacy concern was found not to have a significant effect on trust in SNS members. Privacy awareness, privacy concerns, privacy invasion experience, and privacy-seeking behavior were found to have a significant effect on trust in the SNS service provider. Trust in SNS members and trust in the SNS service provider were found to have a significant effect on SNS self-disclosure. Theoretical and practical implications of the study are also discussed.
AB - Social Networking Sites (SNSs) have become an essential part of the daily lives of billions of people worldwide. Because SNS service providers use a revenue model that relies on data licensing (selling of user data), they share user data with other parties such as government institutions and private businesses. Sharing of user data to third parties raises several privacy concerns. Apart from privacy issues emanating from SNSs sharing user information with third parties, privacy issues may also emanate from users sharing information with SNS members. This study is motivated by the researchers’ interest in investigating self-disclosure amongst Ghanaians especially from the perspective of privacy and trust primarily because of recent reports of revenge pornography and other self-disclosure related privacy violations on SNSs in Ghana. A survey was conducted on 523 students from three private universities in Ghana. Out of the 523 questionnaires administered, 452 were validated for analysis. Data collected from the survey was analyzed using the Partial Least Square approach to Structural Equation Modeling (PLS-SEM) performed on SmartPLS Version 3. Results of the study show that privacy awareness, privacy invasion experience, and privacy-seeking behavior have a significant effect on trust in SNS members. Privacy concern was found not to have a significant effect on trust in SNS members. Privacy awareness, privacy concerns, privacy invasion experience, and privacy-seeking behavior were found to have a significant effect on trust in the SNS service provider. Trust in SNS members and trust in the SNS service provider were found to have a significant effect on SNS self-disclosure. Theoretical and practical implications of the study are also discussed.
KW - Privacy
KW - Self-disclosure
KW - Social Networking Sites
KW - Structural Equation Modelling
KW - Trust
UR - http://www.scopus.com/inward/record.url?scp=85068457065&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-20671-0_26
DO - 10.1007/978-3-030-20671-0_26
M3 - Conference contribution
AN - SCOPUS:85068457065
SN - 9783030206703
T3 - IFIP Advances in Information and Communication Technology
SP - 382
EP - 401
BT - ICT Unbounded, Social Impact of Bright ICT Adoption - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2019, Proceedings
A2 - Dwivedi, Yogesh
A2 - Ayaburi, Emmanuel
A2 - Boateng, Richard
A2 - Effah, John
PB - Springer Science and Business Media, LLC
T2 - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2019
Y2 - 21 June 2019 through 22 June 2019
ER -