TY - JOUR
T1 - The impact of stakeholder market orientation on sustainability performance at tourism destinations
AU - Tsetse, Ernest Kafui Kwasi
AU - Mahmoud, Mahmoud Abdulai
AU - Blankson, Charles
AU - Odoom, Raphael
N1 - Publisher Copyright:
© 2020, Emerald Publishing Limited.
PY - 2022/6/2
Y1 - 2022/6/2
N2 - Purpose: The purpose of this study is to establish the relationship between stakeholder market orientation (StMO) and sustainability performance (SP) at tourism destinations (TDs). Design/methodology/approach: Using a quantitative survey, data was collected from 313 tourism business managers, who are the owners or managers of the tourism businesses at the TDs, and was analysed using the partial least square structural equation model. Findings: Findings indicate that environmental performance is the highest sustainability management practice adhered to at the TDs. Also, community and visitor orientations predicted SP most, with all its hypotheses supported. Research limitations/implications: This study focuses on the impact of StMO dimensions on SP within the TDs, thereby limiting generalisation to other sectors. Practical implications: Tourism marketing managers are given the knowledge that StMO strategy is a precondition for effective implementation and adoption of SP strategy. Social implications: The results have key social implications, in that a sustainability marketing strategy that will assist in the increase acceptance of sustainability programs within the tourism sector has been noted. Originality/value: To the best of the authors’ knowledge, this is believed to be the first empirical study to test the relationship between StMO dimensions and three SP dimensions. This study will improve the sustainability management of tourism resources in Ghana. It will further aid in meeting some of the United Nations Sustainable Development Goals.
AB - Purpose: The purpose of this study is to establish the relationship between stakeholder market orientation (StMO) and sustainability performance (SP) at tourism destinations (TDs). Design/methodology/approach: Using a quantitative survey, data was collected from 313 tourism business managers, who are the owners or managers of the tourism businesses at the TDs, and was analysed using the partial least square structural equation model. Findings: Findings indicate that environmental performance is the highest sustainability management practice adhered to at the TDs. Also, community and visitor orientations predicted SP most, with all its hypotheses supported. Research limitations/implications: This study focuses on the impact of StMO dimensions on SP within the TDs, thereby limiting generalisation to other sectors. Practical implications: Tourism marketing managers are given the knowledge that StMO strategy is a precondition for effective implementation and adoption of SP strategy. Social implications: The results have key social implications, in that a sustainability marketing strategy that will assist in the increase acceptance of sustainability programs within the tourism sector has been noted. Originality/value: To the best of the authors’ knowledge, this is believed to be the first empirical study to test the relationship between StMO dimensions and three SP dimensions. This study will improve the sustainability management of tourism resources in Ghana. It will further aid in meeting some of the United Nations Sustainable Development Goals.
KW - Business ethics and sustainability
KW - Competitor orientation
KW - Environmental performance
KW - Stakeholder market orientation
KW - Sustainability performance
KW - Tourism destinations
UR - http://www.scopus.com/inward/record.url?scp=85118992742&partnerID=8YFLogxK
U2 - 10.1108/MRR-04-2021-0290
DO - 10.1108/MRR-04-2021-0290
M3 - Article
AN - SCOPUS:85118992742
SN - 2040-8269
VL - 45
SP - 929
EP - 955
JO - Management Research Review
JF - Management Research Review
IS - 7
ER -