Supporting to be Credible: Investigating Perceived Social Support as a Determinant of Perceived Credibility

Felix N. Koranteng, Jaap Ham, Uwe Matzat, Isaac Wiafe

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Citations (Scopus)

Abstract

Technological systems can be equipped with persuasive design principles that influence user perceptions. For instance, earlier research showed that Perceived Social Support can influence user perceptions such as effectiveness and knowledge sharing intentions. However, to our knowledge, how Perceived Social Support affects Perceived Credibility has not been investigated. This study investigates the influence of Perceived Social Support on Perceived Credibility. A survey questionnaire was employed to gather user perceptions of social support and credibility in the context of Academic Social Networking Sites (ASNSs). Analysis using Partial Least Square Structural Equation Modeling (PLS-SEM) confirmed Perceived Social Support as a determinant of Perceived Credibility. Also, Dialogue Support and Primary Task Support were identified to be predictors of Perceived Social Support. The study recommends that designers improve the social support features (e.g., through integrating machine learning and data mining techniques).

Original languageEnglish
Title of host publicationPersuasive Technology - 17th International Conference, PERSUASIVE 2022, Proceedings
EditorsNilufar Baghaei, Nilufar Baghaei, Julita Vassileva, Raian Ali, Kiemute Oyibo
PublisherSpringer Science and Business Media Deutschland GmbH
Pages109-119
Number of pages11
ISBN (Print)9783030984373
DOIs
Publication statusPublished - 2022
Event17th International Conference on Persuasive Technology, PERSUASIVE 2022 - Virtual, Online
Duration: 29 Mar 202231 Mar 2022

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume13213 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference17th International Conference on Persuasive Technology, PERSUASIVE 2022
CityVirtual, Online
Period29/03/2231/03/22

Keywords

  • Academic social networking sites
  • Perceived credibility
  • Perceived social support
  • Persuasive systems design

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