Special edition editorial: Entrepreneurship and Africa’s cultural context

The subject of entrepreneurship has generated swathes of interest from a variety of stakeholders seeking to address economic challenges in Africa. At the heart of this interest is the fact that the businesses created by entrepreneurs create employment opportunities which, in turn, have the potential to reduce poverty at all levels of African society. Yet, while research into entrepreneurial activity is well established in the developed countries of the western world, there remain large gaps in knowledge about key issues such as why entrepreneurs in Africa start businesses, how these businesses are sustained, and the specific contextual influences and challenges which affect African entrepreneurs’ decision-making and behavior. In this introductory paper, we highlight the importance of attempting to understand how African entrepreneurs, working outside the strictures of strong formal institutions, navigate difficult challenges and make decisions using fragments of informal traditions originating from prevalent African philosophies such as Ubuntu. We also draw attention to the need to assess the notion of entrepreneurial business success or failure in Africa from a cultural context perspective which takes into account considerations aside from the solely rational-economic. We conclude with a series of questions which remain largely unanswered but will, we trust, be addressed in future research on entrepreneurship and Africa’s cultural context.