Social media in marketing communications: A synthesis of successful strategies for the digital generation

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

47 Citations (Scopus)

Original language	English
Title of host publication	Digital Transformation in Business and Society
Subtitle of host publication	Theory and Cases
Publisher	Springer International Publishing
Pages	61-81
Number of pages	21
ISBN (Electronic)	9783030082772
ISBN (Print)	9783030082765
DOIs	https://doi.org/10.1007/978-3-030-08277-2_4
Publication status	Published - 4 Oct 2019
Externally published	Yes

Access to Document

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title = "Social media in marketing communications: A synthesis of successful strategies for the digital generation",

author = "Ogechi Adeola and Hinson, \{Robert Ebo\} and Olaniyi Evans",

year = "2019",

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T2 - A synthesis of successful strategies for the digital generation

AU - Adeola, Ogechi

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AU - Evans, Olaniyi

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