Social media aggression: An assessment based on the contemporary deterrence theory

The role played by incendiary messages identifies as online radicalism is a low-cost tool that has been a medium to violence and potential dangers to social media users and the society at large. The unregulated mass communication evolves as an overtly aggressive, a covertly aggressive, and non-aggressive society. Strategies to attract compliance to Information and Communications Technology (ICT) ethics to scrutinize the applicability of the theories of neutralization and deterrence on cognition and behaviour have been recognised in Information Systems (IS) research. This study uses the contemporary deterrence theory to explain illicit, deviant, and unethical behaviours of social media user's with the construct and effect of the Sub-Saharan Africa cultural values. The study seeks to answer the research question: What are the influencers of the adolescent intention to engage in social media aggression? The study draws on the contemporary deterrence theory to answer the underpinning research question.