Abstract
This research sought to utilize the stages of change model to assess HIV/AIDS testing intentions among university students in Ghana. A quantitative research method using a questionnaire based on a random sampling method was employed to interview 167 students of the University of Ghana Business School in Accra. The analysis of variance and one-sample t-test statistical methods were employed to establish the relationship between variables. The study found that most university students in Ghana (80.9%) are at precontemplation, contemplation, and preparation stages. This suggests that social marketing intervention programs encouraging university students to know their HIV/AIDS status have not been effective, since most university students in Ghana have not yet taken action to test for HIV/AIDS. The study also found some university students at more than one stage at a time.
Original language | English |
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Pages (from-to) | 208-225 |
Number of pages | 18 |
Journal | Journal of Nonprofit and Public Sector Marketing |
Volume | 26 |
Issue number | 3 |
DOIs | |
Publication status | Published - Jul 2014 |
Externally published | Yes |
Keywords
- Ghana
- HIV/AIDS
- assess
- social marketing
- stages of change model
- testing intentions
- university students