Service brand avoidance in business-to-business relationships

Computer Science

• Business-to-Business 100%
• Emerging Economy 100%
• Least Squares Method 50%
• Design Research 50%
• Quantitative Approach 50%
• Administered Questionnaire 50%
• Structural Equation 50%
• Unmet Expectation 50%
• Uniform Resource Locator 50%
• Business Client 50%

Economics, Econometrics and Finance

• Business-to-Business Marketing 100%
• Emerging Economies 66%
• Partial Least Squares Structural Equation Modeling 33%
• Specific Industry 33%
• Research Design 33%
• Marketing Cooperation 33%

Social Sciences

• Business Relationship 100%
• Structural Equation Modeling 50%
• Research Design 50%