Satellite fans engagement with social networking sites influence on sport team brand equity: A UGT perspective
- Daniel Kofi Ahiabor
- , John Paul Basewe Kosiba
- , Deli Dotse Gli
- , Ernest Yaw Tweneboah-Koduah
- , Robert Ebo Hinson
- University of Ghana Business School
- University of Professional Studies, Accra
- Ghana Technology University College
Research output: Contribution to journal › Article › peer-review
13
Citations
(Scopus)