Reconstructing CSR in the construction industry

Corporate Social Responsibility (CSR) agenda in Sub-Saharan Africa has evolved from mere philanthropy to becoming a business tool for gaining competiveness, with organizations using it as a medium for mitigating the negative effects of their business operations on society and the natural environment. While the appreciation of the concept has gained credence among many industries in Ghana, little is known about its conceptualization, direction, and drivers in the Construction industry, even though the industry is noted to be heavily involved in the society. This chapter provides empirical evidence on the conceptualization, direction, and drivers of CSR in the Ghanaian construction industry by providing accounts of employees from over 30 construction firms with operations across the length and breadth of the country.