Preliminary insights into m-commerce adoption in Ghana

Raymond A. Boadi, Richard Boateng, Robert Hinson, Robert A. Opoku

Research output: Contribution to journalArticlepeer-review

50 Citations (Scopus)

Abstract

Utilizing case studies of farmers and fishermen in Ghana, we investigated the mobile commerce (m-commerce) idiosyncrasies of two rural businesses. We specifically examined the investment cost associated with m-commerce, and the m-commerce adoption practices of farmers and fishermen in selected rural districts in Ghana. We adopted a qualitative research approach and conducted in-depth interviews with management and operational personnel, in our target respondent firms. We found that m-commerce facilitates cost reduction for farmers and fishermen, and affords them opportunities for deepening internal and external business relationships. M-commerce also facilitates the delivery of time-sensitive information, which enhances decision-making in transactions. Whilst m-commerce clearly enhances various value delivery propositions for the farming and fishing companies we profiled, it cannot entirely replace their business value chains. The originality of this study lies in the fact that, it is one of the few scholarly investigations focusing on m-commerce from the perspective of a sub-Saharan country.

Original languageEnglish
Pages (from-to)253-265
Number of pages13
JournalInformation Development
Volume23
Issue number4
DOIs
Publication statusPublished - Nov 2007
Externally publishedYes

Keywords

  • Farmers
  • Fishermen
  • Ghana
  • M-commerce
  • Mobile commerce
  • Rural business
  • Technology acceptance

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