Personality, Acculturation and Performance of Artisan Entrepreneurs in Ghana

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

The aim of this chapter is to investigate the associations between personality, acculturation, and performance among artisan entrepreneurs in Ghana. From a positivist standpoint, this paper adopted the quantitative approach in analyzing the data utilizing STATA 14. Data were purposively obtained from 298 artisan entrepreneurs in Ghana through questionnaire administration. Structural equation modelling and confirmatory factor analysis were employed to ascertain the validity of the suggested scales, as well as to test the associations proposed in the research framework. The paper consequently finds that personality level factors such as agreeableness has a direct bearing on the performance of artisan entrepreneurs whereas the extraversion permeates acculturation behaviours in order to lead to any form of artisan entrepreneurial performance. This finding contributes to the sparse literature on artisan entrepreneurship in Ghana.

Original languageEnglish
Title of host publicationStudies on Entrepreneurship, Structural Change and Industrial Dynamics
PublisherSpringer Nature
Pages105-120
Number of pages16
DOIs
Publication statusPublished - 2022
Externally publishedYes

Publication series

NameStudies on Entrepreneurship, Structural Change and Industrial Dynamics
ISSN (Print)2511-2023
ISSN (Electronic)2511-2031

Keywords

  • Acculturation
  • Africa
  • Artisan entrepreneurship
  • Personality
  • SMEs

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