Original language | English |
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Title of host publication | Entrepreneurship Marketing |
Subtitle of host publication | Principles and Practice of SME Marketing |
Publisher | Routledge |
Pages | 434-449 |
Number of pages | 16 |
ISBN (Print) | 0203838645, 9780203838648 |
DOIs | |
Publication status | Published - 26 Nov 2010 |
Externally published | Yes |
Organizational environment and SME marketing practices in an emerging economy
Robert Hinson, Kofi Dadzie
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review