TY - GEN
T1 - Investigating User Perceptions of Persuasive Design Elements that Influence Perceived Credibility
AU - Koranteng, Felix N.
AU - Ham, Jaap
AU - Wiafe, Isaac
N1 - Publisher Copyright:
© 2021, Springer Nature Switzerland AG.
PY - 2021
Y1 - 2021
N2 - Given the prevalent use of technology for human activities, the determinants of user perceptions of the credibility of technological systems must be understood. This study investigated how user perceptions of persuasive elements that are incorporated in Academic Social Networking Sites (ASNSs) influence the Perceived Credibility of these sites. Specifically, the effects of Personalization, Reduction, Tailoring, Self-Monitoring, Rehearsal, Simulation and Tunneling on Perceived Credibility are examined. An online survey was adopted to examine the research model. Partial Least Square techniques were used to assess the significance of the determinants on Perceived Credibility. Results indicate that Tailoring positively influences Perceived Credibility whereas Personalization has a negative significant effect. Implications for theoretical insights into Perceived Credibility and its determinants and design implication are discussed.
AB - Given the prevalent use of technology for human activities, the determinants of user perceptions of the credibility of technological systems must be understood. This study investigated how user perceptions of persuasive elements that are incorporated in Academic Social Networking Sites (ASNSs) influence the Perceived Credibility of these sites. Specifically, the effects of Personalization, Reduction, Tailoring, Self-Monitoring, Rehearsal, Simulation and Tunneling on Perceived Credibility are examined. An online survey was adopted to examine the research model. Partial Least Square techniques were used to assess the significance of the determinants on Perceived Credibility. Results indicate that Tailoring positively influences Perceived Credibility whereas Personalization has a negative significant effect. Implications for theoretical insights into Perceived Credibility and its determinants and design implication are discussed.
KW - Academic Social Networking Sites
KW - Perceived Credibility
KW - Persuasive design
KW - Tailoring
UR - http://www.scopus.com/inward/record.url?scp=85111987315&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-79460-6_13
DO - 10.1007/978-3-030-79460-6_13
M3 - Conference contribution
AN - SCOPUS:85111987315
SN - 9783030794590
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 164
EP - 177
BT - Persuasive Technology - 16th International Conference, PERSUASIVE 2021, Proceedings
A2 - Ali, Raian
A2 - Lugrin, Birgit
A2 - Charles, Fred
PB - Springer Science and Business Media Deutschland GmbH
T2 - 16th International Conference on Persuasive Technology, PERSUASIVE 2021
Y2 - 12 April 2021 through 14 April 2021
ER -