Investigating market orientation and positioning in star-rated hotels in Ghana
- Robert Ebo Hinson
- , Ibn Kailan Abdul-Hamid
- , Ellis L.C. Osabutey
- University of the Free State
- Department of Marketing and Entrepreneurship
- University of Ghana
- Department of Marketing
- University of Professional Studies, Accra
- Department of International Management and Innovation
- Middlesex University Business School
Research output: Contribution to journal › Article › peer-review
29
Citations
(Scopus)