Introduction to healthcare service marketing management: Building customer-driven health organisations

Robert Ebo Hinson, Kofi Osei-Frimpong, Ogechi Adeola, Lydia Aziato

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Health Service Marketing Management in Africa
Publisher	Taylor and Francis
Pages	1-6
Number of pages	6
ISBN (Electronic)	9780429683947
ISBN (Print)	9780367001933
Publication status	Published - 1 Jan 2019

Cite this

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title = "Introduction to healthcare service marketing management: Building customer-driven health organisations",

author = "Hinson, \{Robert Ebo\} and Kofi Osei-Frimpong and Ogechi Adeola and Lydia Aziato",

year = "2019",

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isbn = "9780367001933",

pages = "1--6",

booktitle = "Health Service Marketing Management in Africa",

publisher = "Taylor and Francis",

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TY - CHAP

T1 - Introduction to healthcare service marketing management

T2 - Building customer-driven health organisations

AU - Hinson, Robert Ebo

AU - Osei-Frimpong, Kofi

AU - Adeola, Ogechi

AU - Aziato, Lydia

PY - 2019/1/1

Y1 - 2019/1/1

UR - https://www.scopus.com/pages/publications/85109655450

M3 - Chapter

AN - SCOPUS:85109655450

SN - 9780367001933

SP - 1

EP - 6

BT - Health Service Marketing Management in Africa

PB - Taylor and Francis

ER -