@inbook{a092995900c14e4b9d8c5b60418ab2a2,
title = "Introduction",
abstract = "Communication is at the heart of every system. No complete system functions without information transmission between the entities existing within it (Miller, 2015). Public relations are recognised as a central pillar in communicating effectively between organisations, governments, and institutions.",
author = "Genevieve Bosah and Hinson, \{Robert Ebo\} and Adae, \{Eric Kwame\}",
note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.",
year = "2025",
doi = "10.1007/978-3-031-85336-4\_1",
language = "English",
series = "Palgrave Studies of Marketing in Emerging Economies",
publisher = "Palgrave Macmillan",
pages = "1--5",
booktitle = "Palgrave Studies of Marketing in Emerging Economies",
}