Integrated marketing communications in the healthcare sector: Insights from sub-saharan Africa

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Health Service Marketing Management in Africa
Publisher	Taylor and Francis
Pages	107-120
Number of pages	14
ISBN (Electronic)	9780429683947
ISBN (Print)	9780367001933
Publication status	Published - 1 Jan 2019
Externally published	Yes

Cite this

@inbook{300418fb7ac64686b7522f24941fa22f,

title = "Integrated marketing communications in the healthcare sector: Insights from sub-saharan Africa",

author = "Golda Anambane and Hinson, {Robert Ebo}",

year = "2019",

month = jan,

day = "1",

language = "English",

isbn = "9780367001933",

pages = "107--120",

booktitle = "Health Service Marketing Management in Africa",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - Integrated marketing communications in the healthcare sector

T2 - Insights from sub-saharan Africa

AU - Anambane, Golda

AU - Hinson, Robert Ebo

PY - 2019/1/1

Y1 - 2019/1/1

UR - http://www.scopus.com/inward/record.url?scp=85109646008&partnerID=8YFLogxK

M3 - Chapter

AN - SCOPUS:85109646008

SN - 9780367001933

SP - 107

EP - 120

BT - Health Service Marketing Management in Africa

PB - Taylor and Francis

ER -