Exploring users’ continuance intention towards a peer-to-peer accommodation sharing platform

Kwame Simpe Ofori, Junwu Chai, Ogechi Adeola, Aidatu Abubakari, George Oppong Appiagyei Ampong, Stephen Mahama Braimah, Richard Boateng

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)

Abstract

Purpose: Focused on peer-to-peer accommodation sharing, this paper aims to investigate the effect of perceived value on the two dimensions of satisfaction (transaction- and experience-based) and continuance intention involved in using a platform featuring triadic relationships. Design/methodology/approach: Survey data were collected from 392 Airbnb users and analysed using the partial least squares approach to structural equation modelling. Findings: All dimensions of perceived value had a significant effect on transaction-based satisfaction. Symbolic value did not have a significant effect on satisfaction. Transaction- and experience-based satisfaction had a significant effect on continuance intention. Research limitations/implications: The findings highlight the differential effects of dimensions of perceived value for understanding customer satisfaction and continuance intention in the peer-to-peer accommodation context. The study focused on only one sector of the sharing economy, namely, the peer-to-peer accommodation sector. Originality/value: The study offers fresh insights on the nexus between value perceptions and continuance intention in the context of peer-to-peer accommodation.

Original languageEnglish
Pages (from-to)330-346
Number of pages17
JournalJournal of Hospitality and Tourism Technology
Volume14
Issue number3
DOIs
Publication statusPublished - 25 Apr 2023
Externally publishedYes

Keywords

  • Continuance intention
  • Economic value
  • Hedonic value
  • Peer-to-peer accommodation sharing
  • Satisfaction
  • Sharing economy
  • Symbolic value

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