@inproceedings{d98bfc98a7ce4bcfaca4c4850378a13b,
title = "Exploring the Impact of Persuasive Features on Customer Satisfaction Levels of E-Commerce Websites Based on the Kano Model",
abstract = "This study investigated user needs and expectations in relation to the 28 persuasive features of the Persuasive Systems Design model. It adopted the Kano{\textquoteright}s model of customer needs and expectations to examine perceive user satisfaction or dissatisfaction levels of the various system features on e-commerce websites. The findings provide guidelines for designing e-commerce platforms and websites that seek to employ persuasive strategies to enhance user experience. It was observed that persuasive system features do not consistently affect user satisfaction and dissatisfaction levels. Features relating to dialogue support had the highest influence on user satisfaction levels; followed respectively by credibility support and primary task support. Social support features do not have a high influence on user satisfaction. No persuasive system feature emerged as a “must-be” feature.",
keywords = "Interactive e-commerce design, Kano model, Persuasive system features, User satisfaction",
author = "Alhammad, {Muna M.} and Isaac Wiafe and Gulliver, {Stephen R.}",
note = "Publisher Copyright: {\textcopyright} 2021, Springer Nature Switzerland AG.; 16th International Conference on Persuasive Technology, PERSUASIVE 2021 ; Conference date: 12-04-2021 Through 14-04-2021",
year = "2021",
doi = "10.1007/978-3-030-79460-6_14",
language = "English",
isbn = "9783030794590",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Science and Business Media Deutschland GmbH",
pages = "178--192",
editor = "Raian Ali and Birgit Lugrin and Fred Charles",
booktitle = "Persuasive Technology - 16th International Conference, PERSUASIVE 2021, Proceedings",
}