Exploring Factors Influencing Student Choice in Africa: Introduction to Edited Collection

Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Citations (Scopus)

Abstract

Understanding this student choice is essential for the marketing strategies of the universities. This process has been extensively researched in literature. This plethora of knowledge, however, has focused on developed countries, leaving a gap in our knowledge about student choices in Africa. This chapter introduces the coverage and contents of the edited book which explores student choices in Africa. This book on Higher Education Marketing in Africa-Explorations on Student Choice focuses on different factors that influence the choice of prospective students in Africa to study at a university. The authors have covered different geographies on the continent and employed different methodological approaches to reach their study conclusions. The authors’ affiliations are also international in scope. The collection reflects the diversity and breadth of current research within this stimulating and evolving research area.

Original languageEnglish
Title of host publicationHigher Education Marketing in Africa
Subtitle of host publicationExplorations into Student Choice
PublisherSpringer International Publishing
Pages3-13
Number of pages11
ISBN (Electronic)9783030393793
ISBN (Print)9783030393786
DOIs
Publication statusPublished - 1 Jan 2020
Externally publishedYes

Keywords

  • Africa
  • Choice criteria
  • Higher education
  • Influence
  • Marketing
  • Student choice

Fingerprint

Dive into the research topics of 'Exploring Factors Influencing Student Choice in Africa: Introduction to Edited Collection'. Together they form a unique fingerprint.

Cite this