Exploring Drivers of Performance in Advertising Firms in Ghana: A Perspective of Attribution Theory
- Henry Boateng
- , Ibn Kailan Abdul-Hamid
- , John Paul B. Kosiba
- , Robert E. Hinson
- D'Youville College
- University of Professional Studies, Accra
- University of Ghana Business School
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review