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Exploring Consumers' Intention to Adopt Mobile Payment Systems in Ghana

  • Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development
  • University of Kigali
  • Durban University of Technology
  • Valley View University

Research output: Contribution to journalArticlepeer-review

10 Citations (Scopus)

Abstract

In this paper, the authors examined consumers' intention to adopt and use mobile payment methods in Ghana. Data for the study was obtained from a sample of 260 respondents through online and direct survey using structured questionnaire. Structural equation modeling was used to analyse the data through SPSS v.22 and SmartPLS v.3. Findings with regards to the determinants of mobile payment system adoption indicate that perceived security, attitude, and perceived usefulness play active roles in consumer decisions to adopt mobile payment methods in Ghana. Also, perceived usefulness and perceived ease of use have a significant and positive influence on consumer's attitude towards mobile payment adoption. Further, subjective norm was found to influence perceived usefulness and perceived ease of use of mobile payment adoption in Ghana. The study contributes to the literature on mobile payment systems from a developing country context. The study proffered some recommendations.

Original languageEnglish
Article number285547
JournalInternational Journal of E-Services and Mobile Applications
Volume14
Issue number1
DOIs
Publication statusPublished - 2022

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

Keywords

  • Consumer Behaviour
  • Ghana
  • Mobile Payment
  • Structural Equation Modeling
  • Technology Acceptance
  • Theory of Planned Behavior

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