TY - JOUR
T1 - Examining the Paths from Export Strategic Orientations to Export Performance
T2 - The Mediating Role of Export Resource Transformation Capability
AU - Boso, Nathaniel
AU - Annan, Jonathan
AU - Adeleye, Ifedapo
AU - Iheanachor, Nkemdilim
AU - Narteh, Bedman
N1 - Publisher Copyright:
© 2016 Wiley Periodicals, Inc.
PY - 2018/3/1
Y1 - 2018/3/1
N2 - Export strategic orientation research suggests that export entrepreneurial orientation (EO) and market orientation (MO) directly affect export performance. Based on the dynamic capability theory, this study hypothesizes that export resource transformation capability is an intervening factor that helps explain how EO and MO, individually and jointly, impact export performance. Using archival and survey data from small and medium-sized exporters in the United Kingdom and Nigeria, the study finds that export resource transformation capability partially mediates the individual effects of EO and MO on export performance in both samples. Results further show that export resource transformation capability does not mediate the joint effect of EO and MO on export performance. The findings help provide a more complete understanding of how export strategic orientations might be related to export performance.
AB - Export strategic orientation research suggests that export entrepreneurial orientation (EO) and market orientation (MO) directly affect export performance. Based on the dynamic capability theory, this study hypothesizes that export resource transformation capability is an intervening factor that helps explain how EO and MO, individually and jointly, impact export performance. Using archival and survey data from small and medium-sized exporters in the United Kingdom and Nigeria, the study finds that export resource transformation capability partially mediates the individual effects of EO and MO on export performance in both samples. Results further show that export resource transformation capability does not mediate the joint effect of EO and MO on export performance. The findings help provide a more complete understanding of how export strategic orientations might be related to export performance.
KW - export entrepreneurial orientation
KW - export market orientation
KW - export performance
KW - export resource transformation capability
UR - http://www.scopus.com/inward/record.url?scp=84997194424&partnerID=8YFLogxK
U2 - 10.1002/tie.21878
DO - 10.1002/tie.21878
M3 - Article
AN - SCOPUS:84997194424
SN - 1096-4762
VL - 60
SP - 207
EP - 230
JO - Thunderbird International Business Review
JF - Thunderbird International Business Review
IS - 2
ER -