| Original language | English |
|---|---|
| Title of host publication | Entrepreneurship Marketing |
| Subtitle of host publication | Principles and Practice of SME Marketing |
| Publisher | Routledge |
| Pages | 13-29 |
| Number of pages | 17 |
| ISBN (Print) | 0203838645, 9780203838648 |
| DOIs | |
| Publication status | Published - 26 Nov 2010 |
| Externally published | Yes |
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