TY - GEN
T1 - Entrepreneurial Framing and Negotiations of Product Boundaries
T2 - 44th International Conference on Information Systems: Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies, ICIS 2023
AU - Zebhauser, Jonathan
AU - Rothe, Hannes
AU - Sundermeier, Janina
AU - Koranteng, Samuel
N1 - Publisher Copyright:
© 2023 International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Hu. All Rights Reserved.
PY - 2023
Y1 - 2023
N2 - The diffusion of AI-technology disrupts labor and industries and gives rise to a diverse range of new ventures and product innovations. Such product innovations involve the negotiation of product boundaries among actors in innovation networks, including ventures, investors, and customers. These negotiations consist of social and cognitive translations. For digital products, actors share a common understanding of resource configuration, mainly based on cognitive resonance. However, AI-driven products introduce the”black-box” problem that hinders cognitive translation-based negotiations within innovation networks, as they are not fully cognitively traceable, but emotionally resonant. Using a qualitative research approach and the notion of entrepreneurial framing, we investigate the impact of AI on the negotiation of product boundaries and digital innovation. We reveal that AI-ventures, to maintain”cognitive” superiority, focus on cutting-edge technology while limiting negotiation to non-technology aspects, such as revenue streams and business models, creating”cognitive moats” for non-expert actors.
AB - The diffusion of AI-technology disrupts labor and industries and gives rise to a diverse range of new ventures and product innovations. Such product innovations involve the negotiation of product boundaries among actors in innovation networks, including ventures, investors, and customers. These negotiations consist of social and cognitive translations. For digital products, actors share a common understanding of resource configuration, mainly based on cognitive resonance. However, AI-driven products introduce the”black-box” problem that hinders cognitive translation-based negotiations within innovation networks, as they are not fully cognitively traceable, but emotionally resonant. Using a qualitative research approach and the notion of entrepreneurial framing, we investigate the impact of AI on the negotiation of product boundaries and digital innovation. We reveal that AI-ventures, to maintain”cognitive” superiority, focus on cutting-edge technology while limiting negotiation to non-technology aspects, such as revenue streams and business models, creating”cognitive moats” for non-expert actors.
KW - AI Startups
KW - Entrepreneurial Framing
KW - Negotiations of Product Boundaries
KW - Resonance
UR - https://www.scopus.com/pages/publications/85192515746
M3 - Conference contribution
AN - SCOPUS:85192515746
T3 - International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies"
BT - International Conference on Information Systems, ICIS 2023
PB - Association for Information Systems
Y2 - 10 December 2023 through 13 December 2023
ER -
