Drivers and outcomes of consumer engagement: Insights from mobile money usage in Ghana

Richard Glavee-Geo, Aijaz A. Shaikh, Heikki Karjaluoto, Robert Ebo Hinson

Research output: Contribution to journalArticlepeer-review

53 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Drivers and outcomes of consumer engagement: Insights from mobile money usage in Ghana'. Together they form a unique fingerprint.

Social Sciences

Computer Science

Economics, Econometrics and Finance