TY - JOUR
T1 - Does Internal Marketing Influence Employee Loyalty? Evidence From the Ghanaian Banking Industry
AU - Narteh, Bedman
AU - Odoom, Raphael
N1 - Publisher Copyright:
© 2015, Copyright © Taylor & Francis Group, LLC.
PY - 2015/4/3
Y1 - 2015/4/3
N2 - Even though internal marketing has been a buzzword for over 25 years now, most of the literature has largely remained theoretical and few empirical studies, especially in sub-Saharan Africa, exist. Moreover, the relationship between internal marketing and employee loyalty has been underresearched. The current study explores the relationship between internal communication, reward systems, empowerment, organizational culture, training, and organizational commitment and their relationship with employee loyalty using 248 retail bank staff members. The results indicate that the internal marketing dimensions, with the exception of organizational culture, are significantly associated with employee loyalty. Managerial implications are also discussed.
AB - Even though internal marketing has been a buzzword for over 25 years now, most of the literature has largely remained theoretical and few empirical studies, especially in sub-Saharan Africa, exist. Moreover, the relationship between internal marketing and employee loyalty has been underresearched. The current study explores the relationship between internal communication, reward systems, empowerment, organizational culture, training, and organizational commitment and their relationship with employee loyalty using 248 retail bank staff members. The results indicate that the internal marketing dimensions, with the exception of organizational culture, are significantly associated with employee loyalty. Managerial implications are also discussed.
KW - Ghana
KW - employee loyalty
KW - internal marketing
KW - retail banking
UR - http://www.scopus.com/inward/record.url?scp=84929250841&partnerID=8YFLogxK
U2 - 10.1080/15332969.2015.1014237
DO - 10.1080/15332969.2015.1014237
M3 - Article
AN - SCOPUS:84929250841
SN - 1533-2969
VL - 36
SP - 112
EP - 135
JO - Services Marketing Quarterly
JF - Services Marketing Quarterly
IS - 2
ER -