Determinants of continual use of mobile banking applications: An integrated theoretical perspective

Ibrahim Issahaku, Eric Kuada, Peace Kumah, Winfred Yaokumah

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This study explores the factors that contribute to the continual use of mobile banking apps by integrating design aesthetics, information quality, and perceived privacy with the expectation-confirmation information systems continuance model. A convenience sample of 300 respondents from two state-owned universities in Ghana provided survey data that was analyzed using the partial least squares-structural equation modeling technique. The results indicate that perceived usefulness is a significant factor in user satisfaction, while confirmation impacts both satisfaction and perceived usefulness. Additionally, design aesthetics and information quality have a significant influence on continual use. However, perceived security/privacy, satisfaction, and perceived usefulness have insignificant effects on continual use. By combining theoretical perspectives, this study offers a conceptual model for examining the factors that impact the use of mobile banking apps. These findings can be used by mobile app developers and marketers to develop effective marketing strategies.

Original languageEnglish
Title of host publicationExploring Global FinTech Advancement and Applications
PublisherIGI Global
Pages19-41
Number of pages23
ISBN (Electronic)9798369315620
ISBN (Print)9798369315613
DOIs
Publication statusPublished - 7 Feb 2024

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