TY - CHAP
T1 - Determinants of continual use of mobile banking applications
T2 - An integrated theoretical perspective
AU - Issahaku, Ibrahim
AU - Kuada, Eric
AU - Kumah, Peace
AU - Yaokumah, Winfred
N1 - Publisher Copyright:
© 2024, IGI Global. All rights reserved.
PY - 2024/2/7
Y1 - 2024/2/7
N2 - This study explores the factors that contribute to the continual use of mobile banking apps by integrating design aesthetics, information quality, and perceived privacy with the expectation-confirmation information systems continuance model. A convenience sample of 300 respondents from two state-owned universities in Ghana provided survey data that was analyzed using the partial least squares-structural equation modeling technique. The results indicate that perceived usefulness is a significant factor in user satisfaction, while confirmation impacts both satisfaction and perceived usefulness. Additionally, design aesthetics and information quality have a significant influence on continual use. However, perceived security/privacy, satisfaction, and perceived usefulness have insignificant effects on continual use. By combining theoretical perspectives, this study offers a conceptual model for examining the factors that impact the use of mobile banking apps. These findings can be used by mobile app developers and marketers to develop effective marketing strategies.
AB - This study explores the factors that contribute to the continual use of mobile banking apps by integrating design aesthetics, information quality, and perceived privacy with the expectation-confirmation information systems continuance model. A convenience sample of 300 respondents from two state-owned universities in Ghana provided survey data that was analyzed using the partial least squares-structural equation modeling technique. The results indicate that perceived usefulness is a significant factor in user satisfaction, while confirmation impacts both satisfaction and perceived usefulness. Additionally, design aesthetics and information quality have a significant influence on continual use. However, perceived security/privacy, satisfaction, and perceived usefulness have insignificant effects on continual use. By combining theoretical perspectives, this study offers a conceptual model for examining the factors that impact the use of mobile banking apps. These findings can be used by mobile app developers and marketers to develop effective marketing strategies.
UR - http://www.scopus.com/inward/record.url?scp=85194018559&partnerID=8YFLogxK
U2 - 10.4018/979-8-3693-1561-3.ch002
DO - 10.4018/979-8-3693-1561-3.ch002
M3 - Chapter
AN - SCOPUS:85194018559
SN - 9798369315613
SP - 19
EP - 41
BT - Exploring Global FinTech Advancement and Applications
PB - IGI Global
ER -