TY - GEN
T1 - Designing persuasive third party applications for social networking services based on the 3D-RAB model
AU - Wiafe, Isaac
AU - Nakata, Keiichi
AU - Gulliver, Stephen R.
PY - 2011
Y1 - 2011
N2 - The use of social networks services for promoting business, teaching, learning, persuasion and spread of information continues to attract attention as most social networking services (SNSs) now allow third party applications to operate on their sites. In the field of persuasive technology, the ability of SNSs to build relationships among their users and create momentum and enthusiasm through rapid cycles also give it a greater advantage over other persuasive technology approaches. In this paper we discuss the 3-dimensional relationship between attitude and behavior (3D-RAB) model, and demonstrate how it can be used in designing third-party persuasive applications in SNSs by considering external factors which affects persuasive strategies.
AB - The use of social networks services for promoting business, teaching, learning, persuasion and spread of information continues to attract attention as most social networking services (SNSs) now allow third party applications to operate on their sites. In the field of persuasive technology, the ability of SNSs to build relationships among their users and create momentum and enthusiasm through rapid cycles also give it a greater advantage over other persuasive technology approaches. In this paper we discuss the 3-dimensional relationship between attitude and behavior (3D-RAB) model, and demonstrate how it can be used in designing third-party persuasive applications in SNSs by considering external factors which affects persuasive strategies.
KW - Behavior modeling
KW - Persuasive Technology
KW - Social Networking Services
UR - http://www.scopus.com/inward/record.url?scp=79960130494&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-22309-9_7
DO - 10.1007/978-3-642-22309-9_7
M3 - Conference contribution
AN - SCOPUS:79960130494
SN - 9783642223082
T3 - Communications in Computer and Information Science
SP - 54
EP - 61
BT - Future Information Technology - 6th International Conference, FutureTech 2011, Proceedings
T2 - 6th International Conference on Future Information Technology, FutureTech 2011
Y2 - 28 June 2011 through 30 June 2011
ER -