Designing persuasive third party applications for social networking services based on the 3D-RAB model

Isaac Wiafe, Keiichi Nakata, Stephen R. Gulliver

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

7 Citations (Scopus)

Abstract

The use of social networks services for promoting business, teaching, learning, persuasion and spread of information continues to attract attention as most social networking services (SNSs) now allow third party applications to operate on their sites. In the field of persuasive technology, the ability of SNSs to build relationships among their users and create momentum and enthusiasm through rapid cycles also give it a greater advantage over other persuasive technology approaches. In this paper we discuss the 3-dimensional relationship between attitude and behavior (3D-RAB) model, and demonstrate how it can be used in designing third-party persuasive applications in SNSs by considering external factors which affects persuasive strategies.

Original languageEnglish
Title of host publicationFuture Information Technology - 6th International Conference, FutureTech 2011, Proceedings
Pages54-61
Number of pages8
EditionPART 2
DOIs
Publication statusPublished - 2011
Externally publishedYes
Event6th International Conference on Future Information Technology, FutureTech 2011 - Loutraki
Duration: 28 Jun 201130 Jun 2011

Publication series

NameCommunications in Computer and Information Science
NumberPART 2
Volume185 CCIS
ISSN (Print)1865-0929

Conference

Conference6th International Conference on Future Information Technology, FutureTech 2011
Country/TerritoryGreece
CityLoutraki
Period28/06/1130/06/11

Keywords

  • Behavior modeling
  • Persuasive Technology
  • Social Networking Services

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