Design and Evaluation of a Persuasive Road Marking System for Controlling Speeding Behavior

Isaac Wiafe; Elikem Doe Atsakpo; Charles Nutrokpor; Jaap Ham; Stephen Gulliver

doi:10.1145/3616961.3616967

Design and Evaluation of a Persuasive Road Marking System for Controlling Speeding Behavior

Isaac Wiafe
, Elikem Doe Atsakpo
, Charles Nutrokpor
, Jaap Ham
, Stephen Gulliver

Department of Computer Science

University of Ghana
Eindhoven University of Technology
Henley Business School

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

6 Citations (Scopus)

Abstract

Although persuasive technologies have effectively influenced road drivers' behavior change, the use of persuasive road markings to control speeding behavior remains unexplored. This study developed and evaluated a persuasive road marking system (PRMS) in a virtual reality (VR) driving environment. The PRMS seeks to persuade drivers to adhere to speed limits and it incorporates persuasive features such as reduction, self-monitoring, suggestions, similarity, trustworthiness, normative influence, and social facilitation. Participants (230) drove in both familiar and unfamiliar VR environments with implementations of the PRMS. Findings highlight VR's potential for evaluating behavior change interventions and persuasive technology as an alternative intervention for controlling speeding on roads. Additionally, the study confirmed that having a positive attitude towards safe driving is insufficient to promote adherence to safe driving behavior (i.e., driving within speed limits). Similarly, a lack of a positive safe driving attitude does not also suggest a lack of safe driving behavior.

Original language	English
Title of host publication	ACADEMIC MINDTRICK 2023 - Proceedings of the 26th International Academic Mindtrek Conference
Publisher	Association for Computing Machinery
Pages	35-44
Number of pages	10
ISBN (Electronic)	9798400708749
DOIs	https://doi.org/10.1145/3616961.3616967
Publication status	Published - 3 Oct 2023
Event	26th International Academic Mindtrek Conference, ACADEMIC MINDTRICK 2023 - Tampere Duration: 3 Oct 2023 → 6 Oct 2023

Publication series

Name	ACM International Conference Proceeding Series

Conference

Conference	26th International Academic Mindtrek Conference, ACADEMIC MINDTRICK 2023
Country/Territory	Finland
City	Tampere
Period	3/10/23 → 6/10/23

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 11 Sustainable Cities and Communities

Keywords

Behavior change support systems
Persuasive systems design
Persuasive technology
Smart cities
Speeding
Virtual reality

Access to Document

10.1145/3616961.3616967

Cite this

Wiafe, I., Doe Atsakpo, E., Nutrokpor, C., Ham, J., & Gulliver, S. (2023). Design and Evaluation of a Persuasive Road Marking System for Controlling Speeding Behavior. In ACADEMIC MINDTRICK 2023 - Proceedings of the 26th International Academic Mindtrek Conference (pp. 35-44). (ACM International Conference Proceeding Series). Association for Computing Machinery. https://doi.org/10.1145/3616961.3616967

@inproceedings{dd38462cb5d94fb4ad65754358ca6043,

title = "Design and Evaluation of a Persuasive Road Marking System for Controlling Speeding Behavior",

abstract = "Although persuasive technologies have effectively influenced road drivers' behavior change, the use of persuasive road markings to control speeding behavior remains unexplored. This study developed and evaluated a persuasive road marking system (PRMS) in a virtual reality (VR) driving environment. The PRMS seeks to persuade drivers to adhere to speed limits and it incorporates persuasive features such as reduction, self-monitoring, suggestions, similarity, trustworthiness, normative influence, and social facilitation. Participants (230) drove in both familiar and unfamiliar VR environments with implementations of the PRMS. Findings highlight VR's potential for evaluating behavior change interventions and persuasive technology as an alternative intervention for controlling speeding on roads. Additionally, the study confirmed that having a positive attitude towards safe driving is insufficient to promote adherence to safe driving behavior (i.e., driving within speed limits). Similarly, a lack of a positive safe driving attitude does not also suggest a lack of safe driving behavior.",

keywords = "Behavior change support systems, Persuasive systems design, Persuasive technology, Smart cities, Speeding, Virtual reality",

author = "Isaac Wiafe and \{Doe Atsakpo\}, Elikem and Charles Nutrokpor and Jaap Ham and Stephen Gulliver",

note = "Publisher Copyright: {\textcopyright} 2023 ACM.; 26th International Academic Mindtrek Conference, ACADEMIC MINDTRICK 2023 ; Conference date: 03-10-2023 Through 06-10-2023",

year = "2023",

month = oct,

day = "3",

doi = "10.1145/3616961.3616967",

language = "English",

series = "ACM International Conference Proceeding Series",

publisher = "Association for Computing Machinery",

pages = "35--44",

booktitle = "ACADEMIC MINDTRICK 2023 - Proceedings of the 26th International Academic Mindtrek Conference",

}

Wiafe, I, Doe Atsakpo, E, Nutrokpor, C, Ham, J & Gulliver, S 2023, Design and Evaluation of a Persuasive Road Marking System for Controlling Speeding Behavior. in ACADEMIC MINDTRICK 2023 - Proceedings of the 26th International Academic Mindtrek Conference. ACM International Conference Proceeding Series, Association for Computing Machinery, pp. 35-44, 26th International Academic Mindtrek Conference, ACADEMIC MINDTRICK 2023, Tampere, Finland, 3/10/23. https://doi.org/10.1145/3616961.3616967

Design and Evaluation of a Persuasive Road Marking System for Controlling Speeding Behavior. / Wiafe, Isaac; Doe Atsakpo, Elikem; Nutrokpor, Charles et al.
ACADEMIC MINDTRICK 2023 - Proceedings of the 26th International Academic Mindtrek Conference. Association for Computing Machinery, 2023. p. 35-44 (ACM International Conference Proceeding Series).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Design and Evaluation of a Persuasive Road Marking System for Controlling Speeding Behavior

AU - Wiafe, Isaac

AU - Doe Atsakpo, Elikem

AU - Nutrokpor, Charles

AU - Ham, Jaap

AU - Gulliver, Stephen

PY - 2023/10/3

Y1 - 2023/10/3

N2 - Although persuasive technologies have effectively influenced road drivers' behavior change, the use of persuasive road markings to control speeding behavior remains unexplored. This study developed and evaluated a persuasive road marking system (PRMS) in a virtual reality (VR) driving environment. The PRMS seeks to persuade drivers to adhere to speed limits and it incorporates persuasive features such as reduction, self-monitoring, suggestions, similarity, trustworthiness, normative influence, and social facilitation. Participants (230) drove in both familiar and unfamiliar VR environments with implementations of the PRMS. Findings highlight VR's potential for evaluating behavior change interventions and persuasive technology as an alternative intervention for controlling speeding on roads. Additionally, the study confirmed that having a positive attitude towards safe driving is insufficient to promote adherence to safe driving behavior (i.e., driving within speed limits). Similarly, a lack of a positive safe driving attitude does not also suggest a lack of safe driving behavior.

AB - Although persuasive technologies have effectively influenced road drivers' behavior change, the use of persuasive road markings to control speeding behavior remains unexplored. This study developed and evaluated a persuasive road marking system (PRMS) in a virtual reality (VR) driving environment. The PRMS seeks to persuade drivers to adhere to speed limits and it incorporates persuasive features such as reduction, self-monitoring, suggestions, similarity, trustworthiness, normative influence, and social facilitation. Participants (230) drove in both familiar and unfamiliar VR environments with implementations of the PRMS. Findings highlight VR's potential for evaluating behavior change interventions and persuasive technology as an alternative intervention for controlling speeding on roads. Additionally, the study confirmed that having a positive attitude towards safe driving is insufficient to promote adherence to safe driving behavior (i.e., driving within speed limits). Similarly, a lack of a positive safe driving attitude does not also suggest a lack of safe driving behavior.

KW - Behavior change support systems

KW - Persuasive systems design

KW - Persuasive technology

KW - Smart cities

KW - Speeding

KW - Virtual reality

UR - https://www.scopus.com/pages/publications/85180007120

U2 - 10.1145/3616961.3616967

DO - 10.1145/3616961.3616967

M3 - Conference contribution

AN - SCOPUS:85180007120

T3 - ACM International Conference Proceeding Series

SP - 35

EP - 44

BT - ACADEMIC MINDTRICK 2023 - Proceedings of the 26th International Academic Mindtrek Conference

PB - Association for Computing Machinery

T2 - 26th International Academic Mindtrek Conference, ACADEMIC MINDTRICK 2023

Y2 - 3 October 2023 through 6 October 2023

ER -

Wiafe I, Doe Atsakpo E, Nutrokpor C, Ham J, Gulliver S. Design and Evaluation of a Persuasive Road Marking System for Controlling Speeding Behavior. In ACADEMIC MINDTRICK 2023 - Proceedings of the 26th International Academic Mindtrek Conference. Association for Computing Machinery. 2023. p. 35-44. (ACM International Conference Proceeding Series). doi: 10.1145/3616961.3616967

Design and Evaluation of a Persuasive Road Marking System for Controlling Speeding Behavior

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

Other files and links

Fingerprint

Cite this