TY - GEN
T1 - Design and Evaluation of a Persuasive Road Marking System for Controlling Speeding Behavior
AU - Wiafe, Isaac
AU - Doe Atsakpo, Elikem
AU - Nutrokpor, Charles
AU - Ham, Jaap
AU - Gulliver, Stephen
N1 - Publisher Copyright:
© 2023 ACM.
PY - 2023/10/3
Y1 - 2023/10/3
N2 - Although persuasive technologies have effectively influenced road drivers' behavior change, the use of persuasive road markings to control speeding behavior remains unexplored. This study developed and evaluated a persuasive road marking system (PRMS) in a virtual reality (VR) driving environment. The PRMS seeks to persuade drivers to adhere to speed limits and it incorporates persuasive features such as reduction, self-monitoring, suggestions, similarity, trustworthiness, normative influence, and social facilitation. Participants (230) drove in both familiar and unfamiliar VR environments with implementations of the PRMS. Findings highlight VR's potential for evaluating behavior change interventions and persuasive technology as an alternative intervention for controlling speeding on roads. Additionally, the study confirmed that having a positive attitude towards safe driving is insufficient to promote adherence to safe driving behavior (i.e., driving within speed limits). Similarly, a lack of a positive safe driving attitude does not also suggest a lack of safe driving behavior.
AB - Although persuasive technologies have effectively influenced road drivers' behavior change, the use of persuasive road markings to control speeding behavior remains unexplored. This study developed and evaluated a persuasive road marking system (PRMS) in a virtual reality (VR) driving environment. The PRMS seeks to persuade drivers to adhere to speed limits and it incorporates persuasive features such as reduction, self-monitoring, suggestions, similarity, trustworthiness, normative influence, and social facilitation. Participants (230) drove in both familiar and unfamiliar VR environments with implementations of the PRMS. Findings highlight VR's potential for evaluating behavior change interventions and persuasive technology as an alternative intervention for controlling speeding on roads. Additionally, the study confirmed that having a positive attitude towards safe driving is insufficient to promote adherence to safe driving behavior (i.e., driving within speed limits). Similarly, a lack of a positive safe driving attitude does not also suggest a lack of safe driving behavior.
KW - Behavior change support systems
KW - Persuasive systems design
KW - Persuasive technology
KW - Smart cities
KW - Speeding
KW - Virtual reality
UR - http://www.scopus.com/inward/record.url?scp=85180007120&partnerID=8YFLogxK
U2 - 10.1145/3616961.3616967
DO - 10.1145/3616961.3616967
M3 - Conference contribution
AN - SCOPUS:85180007120
T3 - ACM International Conference Proceeding Series
SP - 35
EP - 44
BT - ACADEMIC MINDTRICK 2023 - Proceedings of the 26th International Academic Mindtrek Conference
PB - Association for Computing Machinery
T2 - 26th International Academic Mindtrek Conference, ACADEMIC MINDTRICK 2023
Y2 - 3 October 2023 through 6 October 2023
ER -
