@inproceedings{7b8ba82fa90e4c528ccc54e07a8d9b58,
title = "Culture, cognition and E-commerce behavior",
abstract = "Existing research has given little attention to the relationship between culture characteristics and consumer's internal beliefs particularly in the pre-purchase stage, and how this relationship affects consumer's purchase decision. This paper considers the theory of cognitive dissonance and its extended model (the 3D-RAB), as a means to study the current distribution of consumer's pre-purchase cognitive dissonance, which allows us to investigate the effects of culture characteristics on this distribution. Results revealed that individualism versus collectivism and high power distance dimensions, from Hofstede's cultural model, influence consumer's pre-purchase cognitive dissonance. These dimensions must be considered in the design of e-commerce website, by tailoring motivational/influences methods and techniques to reflect targeted consumers culture.",
keywords = "Behavior change, Cognitive dissonance, Consumer behavior, Culture, E-commerce, National culture",
author = "Alhammad, {Muna M.} and Gulliver, {Stephen R.} and Isaac Wiafe and Keiichi Nakata",
year = "2013",
language = "English",
isbn = "9789898565518",
series = "ICISO 2013 - Proceedings of the 14th International Conference on Informatics and Semiotics in Organisations, IFIP WG8.1 Working Conference",
pages = "113--119",
booktitle = "ICISO 2013 - Proceedings of the 14th International Conference on Informatics and Semiotics in Organisations, IFIP WG8.1 Working Conference",
note = "14th International Conference on Informatics and Semiotics in Organisations, ICISO 2013 - IFIP WG8.1 Working Conference ; Conference date: 25-03-2013 Through 26-03-2013",
}
