Consumers and consumer behaviour

Gideon L. Puplampu, Ama Pokuaa Fenny, Gwendolyn Mensah

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Citations (Scopus)
Original languageEnglish
Title of host publicationHealth Service Marketing Management in Africa
PublisherTaylor and Francis
Pages57-70
Number of pages14
ISBN (Electronic)9780429683947
ISBN (Print)9780367001933
Publication statusPublished - 1 Jan 2019

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