Considering user attitude and behaviour in persuasive systems design: THE 3D-RAB model

Isaac Wiafe, Keiichi Nakata, Stuart Moran, Stephen R. Gulliver

Research output: Contribution to conferencePaperpeer-review

22 Citations (Scopus)

Abstract

As in any technology systems, analysis and design issues are among the fundamental challenges in persuasive technology. Currently, the Persuasive Systems Development (PSD) framework is considered to be the most comprehensive framework for designing and evaluation of persuasive systems. However, the framework is limited in terms of providing detailed information which can lead to selection of appropriate techniques depending on the variable nature of users or use over time. In light of this, we propose a model which is intended for analysing and implementing behavioural change in persuasive technology called the 3D-RAB model. The 3D-RAB model represents the three dimensional relationships between attitude towards behaviour, attitude towards change or maintaining a change, and current behaviour, and distinguishes variable levels in a user's cognitive state. As such it provides a framework which could be used to select appropriate techniques for persuasive technology.

Original languageEnglish
Publication statusPublished - 2011
Externally publishedYes
Event19th European Conference on Information Systems - ICT and Sustainable Service Development, ECIS 2011 - Helsinki
Duration: 9 Jun 201111 Jun 2011

Conference

Conference19th European Conference on Information Systems - ICT and Sustainable Service Development, ECIS 2011
Country/TerritoryFinland
CityHelsinki
Period9/06/1111/06/11

Keywords

  • Behaviour change
  • Cognitive dissonance
  • Persuasive technology

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