Conclusion: Emerging challenges, opportunities, and agenda for research, practice, and policy on marketing and brand communications of higher education institutions in Africa
- Emmanuel Mogaji
- , Felix Maringe
- , Robert Ebo Hinson
- University of Greenwich
- University of the Witwatersrand, Johannesburg
- North-West University
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
4
Citations
(Scopus)