@inbook{ee0d02d2467048dc9bc9371e84128f89,
title = "Conclusion and Way Forward for Marketing Communications in Emerging Economies",
abstract = "In the information age coupled with the shifting power from organizations and brands to customers understanding the interwoven nexus between customer valueCustomer value creation and profitability is integral for firm survival and growth.",
author = "Thomas Anning-Dorson and Hinson, {Robert E.} and Henry Boateng and Albert Anani-Bossman and Kirgiz, {Ayca Can} and Meenakshi Gujral",
note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Switzerland AG 2021.",
year = "2021",
doi = "10.1007/978-3-030-81329-1_11",
language = "English",
series = "Palgrave Studies of Marketing in Emerging Economies",
publisher = "Palgrave Macmillan",
pages = "293--296",
booktitle = "Palgrave Studies of Marketing in Emerging Economies",
}