@inbook{ee14b84567f64f86b24976b1a0ca63d2,
title = "Conclusion and Implications for Theoretical Adoption, Policy Formulation and Managerial Decision-Making in Emerging Markets",
abstract = "Implementation and the achievement of positive green-marketing outcomes are crucial to the quest for a green emerging economy. As green marketing in the twenty-first century is an integral aspect of business sustainability practices, the authors in the chapters have advocated that appropriate green people management practices will drive the achievement of green-marketing goals in emerging markets. This chapter highlights the findings of the authors in this book and discusses the implications for theory, policy formulation and managerial decision-making in emerging markets.",
keywords = "Business sustainability, Green human resources management, Green marketing, Managerial decision-making, Policy formulation",
author = "Hinson, {Robert E.} and Ogechi Adeola and Isaiah Adisa",
note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Switzerland AG 2021.",
year = "2021",
doi = "10.1007/978-3-030-73007-9_11",
language = "English",
series = "Palgrave Studies of Marketing in Emerging Economies",
publisher = "Palgrave Macmillan",
pages = "169--177",
booktitle = "Palgrave Studies of Marketing in Emerging Economies",
}