@inbook{4c689386e75e4ab288d2977d0c1eef14,
title = "Concluding Chapter: Towards a New Era of Positive Public Relations: Insights from Emerging Economies",
abstract = "Public Relations (PR) practice is undergoing significant transformation in emerging economies and globally. The changing media landscape, economic challenges, and demographic shifts are reshaping PR's role in the marketing mix (Trejo, 2022). The field is evolving to address cultural nuances, with a focus on relationship-building and emotional connections, particularly in reaching diverse communities like Hispanics in the United States (Trejo, 2002).",
author = "Genevieve Bosah and Hinson, \{Robert Ebo\} and Adae, \{Eric Kwame\}",
note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.",
year = "2025",
doi = "10.1007/978-3-031-85336-4\_14",
language = "English",
series = "Palgrave Studies of Marketing in Emerging Economies",
publisher = "Palgrave Macmillan",
pages = "317--336",
booktitle = "Palgrave Studies of Marketing in Emerging Economies",
}