TY - JOUR
T1 - Competing with Marketing Channels and Logistics in Africa's Booming Markets
T2 - An Investigation of Emerging Supply Chain Management Practices in Ghana
AU - Dadzie, Kofi Q.
AU - Winston, Evelyn
AU - Hinson, Robert
N1 - Publisher Copyright:
© 2015, Copyright © Taylor & Francis Group, LLC.
PY - 2015/4/3
Y1 - 2015/4/3
N2 - Using Ghana as the African context for testing the applicability of supply chain management, this study reveals that firms there place less emphasis on logistics and channels management practices relative to product and pricing marketing mix elements. However, this situation is changing in response to the perceived positive impact of the regulatory and technological environment on market-share competitive performance. Those firms that emphasize integration of both logistics and channels management practices exhibited the strongest competitive market-share and financial performance; firms whose practices placed moderate emphasis on both logistics and channels management integration reported moderate levels of market-share and financial performance. These results suggest that firms in Ghana compete along a continuum of supply chain integration primarily on the basis of the increasingly market-oriented business environment.
AB - Using Ghana as the African context for testing the applicability of supply chain management, this study reveals that firms there place less emphasis on logistics and channels management practices relative to product and pricing marketing mix elements. However, this situation is changing in response to the perceived positive impact of the regulatory and technological environment on market-share competitive performance. Those firms that emphasize integration of both logistics and channels management practices exhibited the strongest competitive market-share and financial performance; firms whose practices placed moderate emphasis on both logistics and channels management integration reported moderate levels of market-share and financial performance. These results suggest that firms in Ghana compete along a continuum of supply chain integration primarily on the basis of the increasingly market-oriented business environment.
KW - Africa
KW - channels of distribution
KW - competitive environment
KW - competitive performance
KW - competitive strategy
KW - Ghana
KW - logistics management
KW - supply chain management
UR - http://www.scopus.com/inward/record.url?scp=84929255483&partnerID=8YFLogxK
U2 - 10.1080/1046669X.2015.1018079
DO - 10.1080/1046669X.2015.1018079
M3 - Article
AN - SCOPUS:84929255483
SN - 1046-669X
VL - 22
SP - 137
EP - 152
JO - Journal of Marketing Channels
JF - Journal of Marketing Channels
IS - 2
ER -