Communicating in the new normal: An examination of discourses surrounding the COVID-19 pandemic

Setor Donné Novieto, Stella Afi Makafui Yegblemenawo, Doreen Enyonam Esi Yegblemenawo

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

The outbreak of the novel coronavirus (COVID-19) pandemic led to restrictions on gatherings, lockdowns, social distancing measures and self-quarantine across the globe. People in Ghana used various communication channels to disseminate information about the pandemic, including satirical messages, music, comic strips and witty sayings. This study uses Lloyd Bitzer’s (1968) framework of rhetorical situation and Walzer Arthur’s (1987) explanation of a genuine rhetoric discourse to explore the cultural and literal mechanisms that Ghanaians adopted to relay information about and explain the COVID-19 pandemic.

Original languageEnglish
Title of host publicationCommunicative Perspectives on COVID-19 in Ghana
Subtitle of host publicationAt the Intersection of Culture, Science, Religion and Politics
PublisherTaylor and Francis
Pages186-194
Number of pages9
ISBN (Electronic)9781000936544
ISBN (Print)9781032360461
DOIs
Publication statusPublished - 1 Jan 2023

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