Co-creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process

Robert Ebo Hinson; Emmanuel Mogaji

doi:10.1007/978-3-030-39379-3_2

Co-creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process

Robert Ebo Hinson, Emmanuel Mogaji

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

12 Citations (Scopus)

Abstract

African Universities are making an effort to offer values and enhance the human resources and development of the continent. Also, there are growing demands for higher education places on the continent. This paper offers a theoretical insight into the value delivery systems of the Universities and the factors influencing choice. The chapter is theoretically positioned to recognise the co-creation of value between the University and prospective students. This chapter extends theoretical knowledge on value creation, student choice and marketing of higher education. Implications for managers with regards to the value audit, communication and engagement are also presented.

Original language	English
Title of host publication	Higher Education Marketing in Africa
Subtitle of host publication	Explorations into Student Choice
Publisher	Springer International Publishing
Pages	17-46
Number of pages	30
ISBN (Electronic)	9783030393793
ISBN (Print)	9783030393786
DOIs	https://doi.org/10.1007/978-3-030-39379-3_2
Publication status	Published - 1 Jan 2020
Externally published	Yes

Keywords

Africa
Co-creation
Student choice
Students
Universities
Value

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10.1007/978-3-030-39379-3_2

Cite this

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KW - Student choice

KW - Students

KW - Universities

KW - Value

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ER -

Co-creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process

Abstract

Keywords

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